Here are ten of the most common mistakes made by AdWords advertisers, according to SearchStrategist.com, one of the many outfits that preach and apply this stuff for a living. The following are
strategies to avoid: long lists of less targeted keywords, a lack of keywords in your ad text, only directing users to your home page, utilizing a single ad campaign, using a broad match only, failure
to optimize ad serving for your ads, not tracking results, not efficiently describing your product in the space given, and entering the content network without modifying your bids. For the reasoning
behind this list, check out the link below.
Read the whole story at Internet Search Engine Database »
