History buffs, take note: Morton Salt is launching a new promotion in which players could win $10,000 for knowing about historic dates since 1914, the year the company first introduced its famous
"Umbrella Girl" and famous tagline, "When it rains, it pours." The iconic figure has graced Morton Salt labels ever since, in one of six iterations, and is now the focus of the summer sweepstakes,
which also offers an instant-win game based on the six renditions. The program calls for players to visit
http://www.MortonGirlSweepstakes.com to
answer trivia questions about the historic dates. Players get a sweeps entry for registering and a second sweeps entry if they answer the trivia question right. Grand prize is $10,000; first prize
is $5,000, and second prize (five winners) is $500. The instant-win game lets players use their computer mouse to sprinkle salt over six Morton Salt canisters in an attempt to uncover the Umbrella
Girl in chronological order of her six renditions (done in 1914, 1921, 1933, 1941, 1956 and 1968). One thousand instant winners will get an e-gift code to Amazon.com or Fandango Bucks. The sweeps and
game run through Aug. 31 via ePrize, of Pleasant Ridge, Mich.
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