While their inky main editions have been suffering, online newspaper ad spending soared in the first quarter, reports ClickZNews, with a jump of almost 35 percent to more than $613 million.
Although other print ad categories dropped, print classified advertising rose 4.7 percent--led by a big boost in real estate classified spending, according to the Newspaper Association of America.
In total, print paper ads were up 0.3 percent to $10.5 billion. For years, publishers pretty much gave away Web space as an added value bonus to their advertisers, but that is changing fast.
"Newspapers are beginning to establish separate value for their online ads," says Peter Krasilovsky, principal of a media consulting firm that bears his name. "That accounts for some new dollars
coming into the stream."
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