Advertising and ABC programming is coming to a filling station near you, reports TechWeb.com, with Monday launch of Gas Station TV. The service, delivered via 20-inch high-definition monitors on top
of the pumps, is scheduled to roll out to 500 Murphy Oil stations by the close of 2006--with 400 of them in the top 10 markets. Content includes ABC and local news, segments from "Good Morning
America," and weather forecasts and traffic updates. ABC's New Media Sales group will sell the time. The theory is that by getting at people in their cars, advertisers can coax them into immediate
purchase action--maybe even at the same station. "You have a much better chance to get people to do something (when they are in their cars)," says David Leider, head of GSTV. Current sponsors include
Allstate, Chevrolet, and PepsiCo.
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