WPP Group's Millward Brown unit has raided a top executive of Aegis Group's Carat Insight division to head its global media practice. Sue Elms, who was managing director of Carat Insight and a board
director for Aegis Media U.K., has been named executive vice president of the Global Media Practice at Millward Brown. Prior to Carat Insight, Elms was managing director and worldwide board director
at Initiative Media Futures.
