Clothing retailer H&M has signed pop star Madonna as a celebrity endorser, and the singer will appear as the face of a fall marketing campaign that will launch in August in magazines and on
billboards. The campaign--a global effort--will be handled in-house, and will also feature people from Madonna's current touring troupe, including her band, dancers, and crew members. All will be
outfitted in offstage clothing from H&M. "Madonna picked out people she works with all the time to be in the campaign with her to show the diversity and personal styles that anyone can dress in H&M,"
said rep Jennifer Ugliaro. The retailer also is designing a Madonna track suit that will be available in stores in August.
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