YouTube has surpassed 100 million videos served per day, says Hitwise, the traffic-measurement firm that last week announced MySpace had the greatest share of Internet visits. The viral video site is
the runaway leader in online video, which refers to "snack-sized video fare" lasting two to five minutes. YouTube commands 29 percent of that market, says Hitwise--and its videos account for 60
percent of all video watched online. Like MySpace, YouTube is the latest social sensation to grow, with little to no money to show for its efforts. Compared to the News Corp. site, the Web's other
disproportionate underachiever, YouTube is in dire straits. It has yet to create a comprehensive ad model, and continues to subsist on venture capital funding. MySpace lies second behind YouTube in
the online video market, with a 19 percent share. In June, 2.5 billion videos were watched on YouTube. More than 65,000 videos are uploaded to the site daily, says Hitwise, while about 20 million
unique users visit the site each month, according to Nielsen//NetRatings.
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