• DM News, Wednesday, July 19, 2006 1:11 PM

Meredith Corp. and a local partner have rolled out a Chinese edition of Better Homes and Gardens magazine, reports DM News. "Sweeping economic changes have led to the emergence of a middle class in China," says John Zieser, vice president of corporate development for Meredith. "As household income levels have increased, the rising middle-class consumers are yearning for information about home and family, and no magazine was speaking to this growing audience." Like its U.S. version, Better Homes in China targets women--and sees the typical reader as a wife and mother with a college education and career. Meredith is teaming with SEEC Media Group, a Chinese print media company.

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