• Brandweek, Wednesday, September 6, 2006 12:30 PM

In an effort to cater to harried consumers, Domino continues to expand its offering this fall with new side dishes and desserts including ribs, potato wedges and oven-roasted brownies that come free with an order of large pizza. "Every macro trend I see is people are busier than ever and are looking for convenience," says Ken Calwell, CMO at Domino's Pizza, Ann Arbor, Mich. "I have a long list of things people want delivered to them." Calwell has put a strong emphasis on product development since assuming the CMO role in 2001, including cheesy bread, bread sticks, buffalo wings, Cinna Stix and buffalo chicken kickers (chicken nuggets). Pizza is still the big cheese for the chain, of course, and it is currently testing Brooklyn style pizza (big slices, big toppings), cheesy garlic bread pizza, and triple-loaded pizza (triple cheese and toppings). Pizza Hut, the market leader, and Papa John's, the No. 3 brand trailing Domino's, have also expanded their menus in recent years and are also testing new pizzas.

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