• Promo, Tuesday, September 12, 2006 12:15 PM

Home Depot launched Home Show 06 last week, with brand-sponsored demos in 1,000 stores nationally and celebrity clinics in 20 stores. The expo is a revved-up version of the in-store classes and events it has traditionally used to drive store traffic. Home Show 06 activities center on innovative home products, including LG SteamWasher laundry system, GE Profile SmartDispense dishwasher, Thomasville Cabinetry door inserts, odor-resistant Puresque carpeting and n:vision CFL light bulbs. Three TV hosts from home-improvement shows on The Learning Channel will host in-store clinics in 20 stores. In addition, HomeDepot.com will host real-time, online versions of a popular in-store clinic, "Bellagio Faux Painting--Prep and Technique." The live sessions give participants a range of interactivity, including online chats with an expert throughout some sessions and call-ins answered over the phone by workshop hosts. Separately, Home Depot and MasterCard broke a joint $100,000 Dream Kitchen Makeover sweepstakes last week.

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