• Promo, Thursday, September 14, 2006 12:01 PM

Denny's is entering the NASCAR arena with a new scratch-off promotion with Coca-Cola, the racing circuit's official soft drink, that offers fans a chance to ride with some of their favorite Nextel Cup Series drivers. Denny's will distribute more than 49 million scratch-off cards during the 10-week Race-In-To-Win Sweepstakes, now through Nov. 19. One grand-prize winner will receive a weekend for two in Atlanta, including a ride in an actual racecar and a meet-and-greet session with members of the Coca-Cola Racing Family. Four first-prize winners will receive VIP racing trips for two to Atlanta, Charlotte, Las Vegas or Daytona Beach. Lesser prizes include free Denny's food. Denny's restaurants in five markets will host an on-site racing show car event, offering simulated rides and prize giveaways. "We're seeing tens of millions of racing fans out there," says Michael Polydoroff, Denny's director of sales promotion and licensing. "We [wanted] to drive incremental guests, as well as award our guests that come into the restaurant with great prizing."

Read the whole story at Promo »