A group of 30 communications and marketing professionals in Arizona has come up with a moniker that it hopes will do for the state's growing bioscience industry what "Silicon Valley" did for
California's high-tech endeavors. Welcome to "Biozona." A tagline--"Advancing science, enhancing life"-- will accompany the brand's logo, a stylized outline of Arizona with circles abstractly
depicting refracted light and molecular activity. "Arizona's biosciences need to be more than a concept--they should be thought of as a place, a destination with their own attributes and personality,"
according to Steve Lynn, vp for UniSource Energy Corp. in Tucson and a board member of Science Foundation Arizona, a nonprofit seeking to make Arizona's bioscience sector internationally competitive.
Two trade groups--Arizona BioIndustry Association and Bioindustry Organization of Southern Arizona--will lead the effort to promote Biozona. The brand will initially appear in marketing materials,
presentations, Web sites and newsletters. There are more than 70 life-sciences companies in the Tucson region, and the number of companies in the field has grown rapidly in recent years.
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