Internet ad-spending will grow by 26.8 percent to $15.9 billion in 2006, after posting 30 percent increases in each of the last two years, according to a study released Monday by research firm
eMarketer. Online ad spending will comprise 5.7 percent of total ad spending this year, and increase to 8.9 percent by 2010. By then, Internet ad growth will slow to 6.8 percent, amounting to $25.2
billion. Among the key trends noted in the study were a shift of ad spending from traditional media to the Internet and higher pricing for both online branding ads--video and static--and paid search.
Large marketers need only slightly increase the proportion of ad budgets devoted to the Internet to see big gains for the medium, eMarketer found.