Porsche Names Pryor VP Marketing

  • December 14, 2006
Porsche Cars North America named David Pryor vice president of marketing, with responsibility for all aspects of Porsche's marketing strategy and advertising in North America.

Pryor had led the product planning and market research group at Porsche, which he joined in 1998. "David is closely attuned to the brand and knows what makes our cars attractive to our unique customer base," said Peter Schwarzenbauer, PCNA president and CEO.

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