• New York Post, Tuesday, January 9, 2007 11:15 AM

This morning, CBS Chief Les Moonves is giving a keynote address at the Consumer Electronics Show in Las Vegas, during which he may announce new partnerships with Sling Media, maker of the popular Sling Box, and Linden Las, the developer of Second Life. That's the rumor anyway, and it would make sense, too, given that CBS, like all other traditional media powers, is serious about embracing new media technologies.

Tonight, Moonves will be joined by three people representing new media companies and four others from CBS' own business, strongly suggesting that a new partnership deal may be announced.

Moonves aims to show that the convergence of traditional and new media is here, but his choice of guests, particularly Sling Media, is interesting because the Sling Box player, which sends TV programming directly to a consumer's computer via the Internet, has been viewed as cannibalizing on traditional media revenue.

If no deal is announced, Moonves is merely "putting on a grandiose show" for CBS Chairman Sumner Redstone, to set himself apart from Tom Freston, who was recently ousted as Viacom CEO.

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