• PaidContent.org, Tuesday, January 9, 2007 11:15 AM

Bob Iger's keynote at the Consumer Electronics Show in Las Vegas yesterday was disappointingly long on PR and short on substance. Iger piped on about Disney's willingness to diversify its content distribution, being the first company to sell movie and TV show downloads on iTunes, adding that the company would accommodate new technologies, such as Blu-ray.

There was some new stuff, notably a revamped Disney.com home page, which is being positioned as more of a Web portal for all things Disney. Many of the new features are variations on old themes, like mashups and social networking, according to PaidContent.org, which witnessed the presentation. Mashups cannot include content owned by other companies. The site launches officially this quarter and will offer different levels of access as well as parental control.

The last new revelation is a massively multiplayer "Pirates of the Caribbean" game a la World of Warcraft--but it will be free. Iger promised this would come out sometime this spring and that other virtual worlds ("Narnia," "Cars") are on the way.

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