• CNNMoney.com, Thursday, January 11, 2007 11 AM

Here's how not to screw up MySpace, the News Corp. online social networking sensation with nearly 200 million registered users worldwide: don't "Fox-ify" it, said Peter Chernin, the Web site's president and chief operating officer.

What does that mean? News Corp. owns Fox News, the right-wing news channel that's often accused of being sensationalized and overtly biased. If News Corp. brought that kind of ethic to MySpace, Chernin says its users would abandon the site in droves.

Instead, Chernin, speaking in Las Vegas, said the corporation's stance with regard to MySpace would remain decidedly hands-off, except when the safety of its young users is involved.

"Our job" Chernin said, "is to not screw it up, not make it restrictive or look to Fox-ify it," Chernin said. "Beyond that, you have to continue to give users new tools." If that means letting users post YouTube videos or photos from Flickr, then so be it.

Beyond new tools like its expansive search partnership with Google, MySpace's goal is to continue its international expansion. MySpace China is in the works, and MySpace France, which had been in beta, has officially launched today.

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