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Cachet: The Apple Edge

Apple continues to receive big-time praise in the wake of its iPhone announcement, the latest being TheStreet.com columnist Jim Cramer, who is also host of the popular show "Mad Money." Cramer tells his investor-readers to stick with Apple because when it comes to new media, Apple just gets it.

He says of all the announcements made early this year so far, Apple's iPhone is the only one with any real significance. Forget the new Disney.com or the CBS-YouTube deal or whatever NBC is doing with iVillage. Apple is the only these media brands (with the exception of News Corp.) that has real "cachet" with teens.

If you ask teenagers to name two tech devices they can't live without the answer: cell phones and the iPod. What happens when you merge the two? Instant success, he says, even at $500 or $600. Why? Because every kid will want one.

Read the whole story at TheStreet.com »

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