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Web Industry Still Flies Blind

Help me out, would you? I want to find out how many people visited Wired News last month. If you did, please phone the two ratings agencies charged with figuring out who's hot and who's not in cyberspace. Just tell them I sent you. "What?" you say. "That's no way to measure a site's traffic." Of course, you're right. But it might not be any less accurate than the numbers that Nielsen/NetRatings and comScore Media Metrix come up with each month.

Read the whole story at Wired, October 6, 2004 »

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