• Financial Times, Wednesday, February 7, 2007 11:15 AM

On his first day atop the throne at NBC Universal, Jeff Zucker accused YouTube of not living up to its promise to deploy technology that protects media firms' copyrighted material.

"YouTube needs to prove that it will implement its filtering technology across its online platform. It's proven it can do it when it wants to," Zucker said, alluding to YouTube's ability to block pornography and hate speech. "They have the capability. The question is whether they have the will."

One of Zucker's mandates as he assumes the role of chief executive is to bring NBC's programming to as many digital outlets as possible.

NBC isn't alone in its frustration regarding the slow pace of negotiations with YouTube. Viacom ordered its content off the site earlier this week, while News Corp. has also resisted partnering with the online video giant.

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