• February 13, 2007

American Honda will run an integrated Los Angeles-area campaign touting a multi-year sponsorship of the Los Angeles Marathon and L.A. Bike Tour, by its Honda and Acura brands, respectively. Both races are in March.

Honda for 12 years was presenting sponsor of The Los Angeles Marathon, and 11-time sponsor of the L.A. Bike Tour, and will run online, out-of-home, print, radio and spot TV ads, via longtime agency RPA.

Besides local TV and outdoor postings throughout L.A., the effort also includes national print ads in March issues of Runner's World, Running Times and Bicycling, Sports Illustrated and the L.A. edition of Time.