Dairy Group Ties Promo To Snow Forecast

  • February 14, 2007
The American Dairy Association is taking its "Think Your Drink" to the streets of Manhattan today where it will celebrate the anticipated end of New York's "long meteorological nightmare."

The ADA will team with Dean & DeLuca to give out 10,000 cups of steaming hot chocolate made with real milk provided three inches or more of snow fall in Central Park by 7:30 a.m. The treat will be available at all eight Manhattan Dean & DeLuca locations for the first 10,000 people who stop in.

"Think Your Drink," is designed to encourage all age groups to get three servings of milk and dairy a day as recommended by the USDA, the American Academy of Pediatrics, the American Dietetic Association and the National Medical Association, for stronger bones and healthier bodies.

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