It's Miller time for Publicis Groupe's Digitas, which has been named the digital agency of record for the Milwaukee brewer's entire portfolio of brands, including Miller's flagship Lite brand and
Miller Genuine Draft. Following a review, Miller chose to consolidate its digital marketing assignments with Digitas after a year of spotty initiatives, including Miller Lite's scrapped "Man law"
campaign. MDC Partners' Crispin, Porter + Bogusky was responsible for "Man Law," as well as its replacement campaign focusing on the L-I-T-E spelling of the brand. The majority of Miller's digital
work, however, has been handled by Agency.com. -- Gavin O'Malley
