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Can Google Hit It Out Of The Park Again? (BusinessWeek Online)

  • , Monday, April 12, 2004 12 AM
Already, its name is part of the Internet vocabulary -- "googling" means to find just about any person, place, or obscure thing on the Net. But for the past 15 months, Google Inc. has been a giant under attack. Yahoo! Inc., which dumped Google as its primary search provider in February, has shelled out $2.5 billion for a trio of acquisitions to go after Google's core Internet search business. And after years of watching from the sidelines, Microsoft Corp. jerked awake to build a new search engine that it has claimed will one day catch the upstart competitor.

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