MTV Networks Licenses Rapt Monetization Platform

  • March 19, 2007
MTV Networks and software company Rapt Inc. last week announced an agreement to license Rapt's media monetization platform across MTVN's U.S.-based online properties. Under the agreement, Rapt will deploy its proprietary applications to deliver pricing and inventory controls, analytic infrastructure, and data-driven decision support for MTVN. Rapt's media monetization applications are employed by a number of Internet heavyweights, including Yahoo, Microsoft, NBC Universal, and Dow Jones & Company, among others.
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