Travel Ad Network (TAN) will begin to integrate video advertising with site content on its 50-site network starting with Lonely Planet. The award-winning guidebook publisher and top-tier travel Web
site
launched lonelyplanet.tv in March filled with content from its
extensive video library, sorted by topic and area, in a familiar, user-friendly format.
TAN is serving pre-roll video ads to monetize the content. This is the first time TAN has introduced an
integrated video product and will offer it to other sites in its portfolio to use on an as-needed basis.
