• USA Today, Wednesday, April 11, 2007 11:01 AM

Sun Nutrition--a small Santa Barbara, Calif., maker of beverage and wellness products--is announcing today that Lance Armstrong is joining the company as chief spokesman and part-owner. The seven-time Tour de France winner and cancer survivor will appear in ads and on packaging for Sun's FRS (Free Radical Scavenger) energy drink. The vitamin-rich drink has cult-like status in some athletic circles--from bike shops to pro teams.

Consumers and marketers have recently become enamored with antioxidants, which are nutrients that can protect cells from damage due to oxidation. At 25 calories, one can of FRS has about the same amount of antioxidants as three servings of blueberries. For now, distribution is mostly on the West Coast, where 10.5-ounce cans cost up to $2.49. It's also sold on the company's Web site at www.frs.com.

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