• May 9, 2007

Silverpop, the provider of permission-based email services, has acquired Vtrenz, a provider of on-demand marketing automation, and named Will Schnabel as vice president and general manager of the new Silverpop unit. Schnabel had previously been president and CEO of Vtrenz.

In making the announcement at Silverpop's annual customer conference yesterday, Silverpop CEO Bill Nussey said "the powerful combination of Silverpop and Vtrenz further expands our offerings and allows us to deliver the broadest set of relationship-building solutions in the marketplace."

Nussey said the combined technologies will proviide BtoB and BtoC marketers in mid-market and enterprise organizations with the ability to more easily understand and act on their customers' interests across all channels.