Advertising.com Launches Automated Pricing System

  • January 13, 2004
Advertising.com has launched AdBid, an automated pricing system for online advertisers. AdBid is a self-serve interface allowing advertisers to automatically set and adjust pricing for web, search, email and/or affiliate campaigns. By dramatically reducing the time and analytics necessary to manage campaign spending, the AdBid system enables advertisers to evaluate and control their client acquisition costs on a daily basis. The system also enables campaign rates to be changed on a daily basis to meet an advertiser's varying budget and volume goals. As rates increase or decrease, so can the advertiser's impression, click or acquisition volume.
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