Europe Beats U.S. In Internet Users On Some Measures

  • by June 5, 2007
An average of 122 million Europeans ages 15 and up were online on a typical April day, compared with 114 million Americans, according to comScore World Metrix's first-ever comprehensive review of Internet activity across 16 European countries.

However, the average European only accessed the Internet an average of 16.5 days in the month and spent a total of 24 hours viewing 2,662 Web pages. That's below the U.S. April averages of 21.9 days, 31.4 hours and 2,826 monthly pages. European usage was greatest in the UK at 21 days of use and 34.4 hours on average, with Sweden taking the honors in average monthly pages at 4,019.

The Scandinavian countries and the Netherlands have the highest proportions of their populations using the Internet, ranging from 68% in Denmark to 83% in the Netherlands. European Internet penetration on the whole was 40%, as compared with 66% in the U.S.

Google was the most visited property in 13 of the 16 countries, usually followed by Microsoft. Yahoo only made the top three in three countries, but was still the third most popular property across the continent as a whole.

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