Skinner Returns to Critical Mass

  • June 6, 2007
Omnicom Group's interactive services firm Critical Mass has re-hired Heidi Skinner in the new position of director of emerging media, where she'll focus on integrating such platforms as mobile, gaming, community, and VOD into client plans.

Skinner previously developed web-driven media initiatives and emarketing campaigns for Critical Mass in 2004 and 2005. Most recently, she directed interactive video distribution and created multimedia opportunities for the investment team at GM Planworks, a unit of Publicis Groupe's Starcom MediaVest Group.

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