• June 12, 2007

The Interactive Advertising Bureau has launched a centralized database of specifications for ad units, featuring specs from 88 major publishers in the interactive space.

"By creating this centralized resource we hope to simplify the ad delivery process for advertising agencies and marketers, allowing them to leverage the power of interactive media across multiple publishers with greater efficiency," said Randall Rothenberg, president and CEO of the IAB.

All participating publishers will be asked to update their specs in the Creative Spec Database within 72 hours of making changes to their site.

The database was created with the Ad Ops Council Joint Working Group on Late Creative, which is made up of publishers and key agencies.