• June 13, 2007

LIME, which runs a multimedia Web site and ad network focused on healthy living and green lifestyles, has expanded its ad sales and marketing team with the addition of two executives.

Heather Reilly, formerly with Music Choice and Comedy Central, has joined as director of integrated sales & marketing, and Kristen Reick, a veteran of FUSE, ABC and Oxygen, as ad sales marketing director. Both will report to Christine Engelbrechtsen, vice president and head of integrated sales & marketing, who noted that ad revenues have tripled and the number of new advertisers has doubled since the start of this year.

Lime is a subsidiary of Revolution LLC, a company formed by AOL founder Steve Case.