Seeking entertaining media to fill up its network, Web TV startup Joost has brought on 88HipHop.com as its newest content partner. Since its inception in 1996, 88HipHop has attempted to position
itself at the center of the global hip-hop community. Along with hundreds of hours of "vintage" hip-hop footage, 88HipHop brings in smaller producers as in the case of Fat Beats, Inc., a hip-hop
specialty products wholesaler/retailer now producing its own "station" with independent music videos, interviews and performances.
