Publicis Groupe Tuesday said it acquired Muraglia, Calzolari & Associati, the largest independent specialist media agency in Italy, which will be re-branded M,C&A MediaVest, and will operate as a
separate agency alongside Starcom Italia, as part of Starcom MediaVest Group Italia. Marco Muraglia, currently CEO of Muraglia, Calzolari & Associati, will become CEO of Starcom MediaVest Group
Italia. Roberto Calzolari, currently general manager of Muraglia, Calzolari & Associati, will become CEO of the re-branded M,C&A MediaVest agency.
