The Media Rating Council has tapped David Gunzerath, the former head of research at the National Association of Broadcasters, as senior vice president-associate director. Gunzerath, who was vice
president-research and information at the NAB, will focus on various audits the MRC is conducting of syndicated media ratings services, as well as some new audit areas aimed at assessing the veracity
of Internet and interactive audience measurement services. He will also be involved with the assessment of various data integration initiatives.
