• August 3, 2007

Adzilla Inc., which offers a behavioral targeting ad platform to ISPs, said it had successfully completed $10.25 million in Series A financing from two Silicon Valley venture capital firms, Norwest Venture Partners and Alloy Ventures.

"To date, service providers have been shut out of the $18 billion Internet advertising market, while continuing to have the best access to consumer behavior, said Adzilla President John Farlinger. "Our turnkey solution will allow them to meaningfully contribute to the advertising targeting process and financially participate in this growing market."

Adzilla said that Ammar Hanafi of Alloy Ventures and Sergio Monsalve of Norwest Venture Partners will now join its Board of Directors.