• Adweek, Friday, September 7, 2007 12:30 PM

Monster.com has tapped BBDO to handle global creative on its estimated $200 million account. The shop's New York office and Atmosphere BBDO, a North American digital arm, will lead the efforts--while Deutsch and MindShare keep domestic and international media, which were not included in the review.

BBDO's first work is expected to roll out early next year in conjunction with the start of the busiest job-hunting season.

Independent agency Brand Content had been Monster's lead creative agency for two years, while Via in Portland, Maine had also done some work for the company.

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