Grey has launched an industry-wide initiative to make the New York ad industry a leader in going green. Via a full-page ad in Advertising Week's Official Guide, Grey calls on agencies to become as
green as possible with the headlines: "Hey Madison Avenue, let's green it forward." The print ad directs readers to green-it-forward.com, a new Web site where other ad agencies can talk about their
own "green" initiatives. To call attention to the site, Steve Hardwick, president of Grey New York, is sending personal invitations to his counterparts at the largest New York agencies, inviting them
to join Grey's initiative. The invites are being delivered in person inside a wooden box of green wheat grass.
--Amy Corr
