• Adweek , Thursday, September 13, 2007 11:15 AM

Cruise line Royal Caribbean has put its $75 million ad account into review, insiders say, threatening a long grip on the account by Arnold and MPG. The account is one of the former's biggest, and Arnold isn't talking. Ditto Royal Caribbean and MPG, but it is likely the incumbents will try and keep the business.

Arnold has done well retaining accounts of late, hanging onto business from Amtrak, the American Legacy Foundation and Fidelity Investments, among others. Arnold got the business after a 1999 review, toppling McKinney, and the company's ads have typically featured an Iggy Pop song, "Lust for Life," as the soundtrack. Arnold recently lost the $30 million Celebrity Cruises account to Element 79 after a review that ended in January--while Talbots, another Arnold client, put its $20 million business in review this week. But the shop has also added the $120 million Volvo account this year.

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