The MSN network today launched a newly designed interactive ad to help launch and promote the 2003 Ford Expedition in the United States. MSN custom developed the Flash ad to integrate and enhance the
2003 Ford Expedition’s offline launch campaign. To convey the Ford Expedition campaign’s theme that the 2003 Expedition is totally new, the ad features a silhouette of the new vehicle dropping onto
the page. The headlights start flashing, blazing faster and faster through some of the new features, until the 2003 Ford Expedition is revealed with the tag line, “packed with 123 innovations.”
Because the ad was developed internally, it will appear only on MSN.
