"We're changing the way small- and medium-size advertisers will
shop for and buy media," he says. "The Internet is enabling this change." And while some industry folks agree that -- if successful -- it could threaten some traditional media buying, skeptics remain.
"It seems very cookie cutter and very generic," says Corinna Matteliano, media supervisor at Gaggi MediaCommunications Inc. "There are probably some that it might affect, but I don't really see the impact happening any time soon."
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