Around the Net

Sharp Set To Move Aquos Account To Lowe

  • Ad Age, Monday, December 10, 2007 11:15 AM
Sharp Electronics Corp. is about to move its global ad business for Aquos TVs to Interpublic's' Lowe Worldwide form independent Wieden & Kennedy, according to insiders. If true, the switch would be a big win for Lowe, which has been struggling here in the U.S.

Sharp spent about $70 million on domestic measured media last year, according to TNS Media Intelligence, $59 million of which was behind the Aquos brand. The company has been using the tagline "More to See" to try and to position itself as a leader in liquid crystal display TVs, with Wieden offices in New York, Amsterdam and Tokyo collaborating.

Read the whole story at Ad Age »

Next story loading loading..