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Anti-Poverty Ad Campaign Hits Iowa, NH Airwaves

The ONE Campaign is taking its anti-poverty message to the airwaves with a nearly $2 million TV buy in Iowa, New Hampshire and national cable nets in an attempt to get the 2008 crop of presidential candidates talking about being poor. In the group's main ad buy of the primary season, it will also roll out newspaper ads in Iowa and New Hampshire.

The main 30-second spot is produced by Strategic Perception, which has also done work for Arnold Schwarzenegger, Georgia Governor Sonny Perdue and Bush-Cheney 2004. "One voice can make a difference," the ad claims. "But one plus one plus one is impossible to ignore. Join us to plead as one.... Ask each presidential candidate if they're on the record fighting poverty and disease."

Read the whole story at The Washington Post »

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