Commentary
Search personalization to take hold? Don't bet on it.
- by Tameka Kee , December 13, 2007
A recent Enquiro webinar featured execs from Google, Yahoo, MSN and Ask, and they all said that while search personalization shows a lot of promise -- don't expect it to impact the overall user experience that much in 2008.
The biggest, most visible change to the user experience will be new tools for query refinement like Yahoo Search Assist.
