Procter & Gamble and Discovery Communications Inc. have inked a one-year cross-platform marketing partnership. The deal includes integrated marketing initiatives for P&G brands on several of
Discovery's TV properties including: the Discovery Channel, TLC, Animal Planet, the Travel Channel and BBC America. Procter & Gamble's Beauty Care, Baby Care, Home & Fabric Care, Food & Beverage,
Healthcare and Prescription Drugs product lines will be showcased. In addition to on-air exposure, the partnership includes sweepstake opportunities, integrated marketing exposure on discovery.com,
Discovery Channel Store tie-ins and product integration. The deal was crafted by P&G, MediaVest, and Discovery Solutions, an integrated sales and marketing team. This marks the first large-scale
partnership for the newly formed Discovery Solutions Group.
