• March 17, 2008

In the latest example of targeting the long tail, CandyPinkRedGifts.com has launched, a new one-stop shop for gifts for those enamored with the colors pink and red.

Owner Mike Fields aims to fill a unique niche by stocking everything from common gifts like gourmet candy and cookie baskets to hard-to-find pink or red items like clothing, accessories, and even furniture. Fields says that the Aerosmith song "Pink" fueled his inspiration--and he anticipates "a great deal of customer loyalty" from pink fanatics.

--Tameka Kee