• Adweek, Monday, April 7, 2008 10:45 AM

Joanne Davis Consulting will handle an assessment of Cadbury Adams USA's media agencies -- in conjunction with affiliate Jane Twyon -- as the confectionery giant ponders options for its $100 million North American account. Currently, Cadbury has three media shops on its roster, including WPP's Mediaedge:cia on traditional media in the U.S.; Interpublic's M2 Universal in Toronto for Canada; and MEC Interaction in New York, which handles online.

Cadbury's parent is spinning off its U.S. beverage business, which includes Dr Pepper, 7Up and Snapple in a process that should be complete next month.

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