Gary Holmes, a Nielsen spokesperson, says "that decision is a business decision made by the network. In the life of a network, a time comes when
they decide that they want to share the ratings with advertisers." He adds that the process "typically takes a year, year-and-a-half, sometimes two years. There's no time frame." But FBN notes that it
has some questions about the data's reliability.
"Given Nielsen's recent accuracy issues, we feel it's best to wait until they can provide some precise degree of illumination on the data they've presented to us, especially given the margin of error on several of their digital measurements," says Paul Rittenberg, the channel's senior vice president of ad sales. "Our number one priority is accountability for advertisers."
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