• May 2, 2008

Cossette Communication Group has purchased a majority-ownership stake in Rocket XL, a U.S.-based, online firm specializing in social media and interactive word-of-mouth marketing. Rocket XL will be working with Cossette's business units in the U.S. market and abroad to help bring digital online and influencer marketing programs to clients.

Rocket XL is a full-service online marketing agency specializing in online influencer and word-of-mouth campaigns, and the development of Web-based applications.

Since 2003, Rocket XL has worked with Sony PlayStation, HBO, Activision, Marshalls/TJX, and Comcast, among others.

Cossette's clients include Barclays, Bell Canada, BMO Financial Group, Cadbury, Canada Post, Coca-Cola, General Mills, General Motors of Canada, Home Depot, and McDonald's.

Cossette has approximately 1,650 employees and offices in Canada, the U.S., the UK, Russia and China.

--Gavin O'Malley